The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media

What is the latest in the social space? That is what PM360 Our readers wanted to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerging that alter how social is being used, … Read more

Two Key Questions About Payer Strategies in 2022

PM360 We asked experts in dealing with payers to tell us the optimal strategies for negotiating pricing and formularies and the continued push toward value-based models. Specifically, we wanted to know: What are the keys to successful payer-pharma negotiations in 2022? What data do payers most value from pharma? How are the other needs or … Read more