The Surge of Audio Channels and Streaming TV in Life Sciences Marketing

The media environment is changing and life sciences marketers are certainly taking notice. Emerging technologies are fast becoming new avenues for marketers with year-over-year increases seen in audio impressions (61%), streaming impressions (18%), and online video impressions (5%). This is according to a new report from Veeva Crossix, which has aggregated media measurement and health … Read more

A Misguided Op-Ed, a Key Report, and Why Holding the US Lead in the Life Sciences is More Important Than Ever

“As those involved in these efforts at the National Institutes of Health will readily attest, companies working with them to develop critically needed drugs and vaccines to combat COVID-19 are hardly getting a free ride. They are assuming the majority of the costs and all the risks.” Ulysses and the Sirens by JW Waterhouse: … Read more