Hearing from HCP Influencers | PM360

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. Whether it was to reach otherwise isolated groups dealing with rare conditions, combat medical misinformation, or find light ways to engage with more patients and colleagues, it’s no doubt that HCPs … Read more

Industry Briefs April 2022 | PM360

Collaboration Aims to Revolutionize Vaccine Development The physIQ Sensor System is a medical-grade biosensor that will be used as part of a new study examining vaccination responses. physIQ, a pioneer in digital medicine, and CellCarta, a global contract research organization (CRO) specializing in precision medicine services, announced a partnership on a study to monitor individual … Read more

Healthcare Watch April 2022 | PM360

Doctor Docs: Physicians are Fed Up with COVID-19 Misinformation According to a Sermo survey, 81% of physicians say social media misinformation has caused an existential crisis in their profession. Around the world, 55% of physicians are saying that COVID vaccine misinformation is-19 becoming an issue when meeting with patients, according to a Sermo survey of … Read more