TikTok tutorial: How pharma can embrace the video platform’s educational potential

Once considered a Gen Z-dominated social media platform, TikTok is taking off with other age groups now, broadening the opportunity for brands to engage with its users. Last year, the short-form social video app garnered over 1 billion monthly viewers, 36% of whom were between the ages of 35 and 54. During that time, advertisements … Read more

The Best New Platforms, Trends, and Advertising Strategies to Leverage in Social Media

What is the latest in the social space? That is what PM360 Our readers wanted to tell us, especially as it relates to life sciences marketers. We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerging that alter how social is being used, … Read more