A Cancer Trial’s Unexpected Result: Remission in Every Patient

It was a small trial, just 18 rectal cancer patients, every one of whom took the same drug. But the results were astonishing. The cancer vanished in every single patient, undetectable by physical exam, endoscopy, PET scans or MRI scans. Dr. Luis A. Diaz Jr. of Memorial Sloan Kettering Cancer Center, an author of a … Read more

Tracking trends in healthcare, from tech to patient care

Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Every year, the Healthcare Businesswomen’s Association, a nonprofit organization whose core purpose is to further the advancement and impact of women in the healthcare business, honors a wide array of executives. Last week, we talked to some … Read more

A better approach to boosting patient engagement

No matter what therapy you market, which specialists you need to engage, or which payers have your product on formulary, there’s one stakeholder that every healthcare marketer must keep top of mind: the patient. And when a patient is informed and engaged in their own care, it makes it much easier for other stakeholders to … Read more