Cutting Through the Digital Clutter with Data-Driven Marketing

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes … Read more

The Surge of Audio Channels and Streaming TV in Life Sciences Marketing

The media environment is changing and life sciences marketers are certainly taking notice. Emerging technologies are fast becoming new avenues for marketers with year-over-year increases seen in audio impressions (61%), streaming impressions (18%), and online video impressions (5%). This is according to a new report from Veeva Crossix, which has aggregated media measurement and health … Read more