Hearing from HCP Influencers | PM360

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. Whether it was to reach otherwise isolated groups dealing with rare conditions, combat medical misinformation, or find light ways to engage with more patients and colleagues, it’s no doubt that HCPs … Read more

Creating Better HCP Experiences Now with Data and Omnichannel

How can online retailers know exactly what color you would like for that silk-cashmere blend sweater? Or that you forgot to purchase trainers you were eyeing yesterday? You’re not alone if you feel your favorite store has as much understanding of your preferences as your best friend. The rise of big data changed everything we … Read more