TikTok tutorial: How pharma can embrace the video platform’s educational potential

Once considered a Gen Z-dominated social media platform, TikTok is taking off with other age groups now, broadening the opportunity for brands to engage with its users. Last year, the short-form social video app garnered over 1 billion monthly viewers, 36% of whom were between the ages of 35 and 54. During that time, advertisements … Read more