Creating Better HCP Experiences Now with Data and Omnichannel

How can online retailers know exactly what color you would like for that silk-cashmere blend sweater? Or that you forgot to purchase trainers you were eyeing yesterday? You’re not alone if you feel your favorite store has as much understanding of your preferences as your best friend. The rise of big data changed everything we … Read more

Real-world data is making drug development more true to life

Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Real-world data (RWD) has long played a supporting role in the pharma industry, primarily acting as a monitor for post-approval drug safety. Now, drugmakers are looking to save time and money using the data in new, more … Read more

I-MAK Defends Integrity of Its Patent Data in Response to Tillis Letter

β€œAt the time of writing in 2018, 11 out of the 12 drugs did not have any generic or biosimilar competition in the United States. Even the drug that did have competition (Remicade) at the time of writing was limited to only one competitor.” I-MAK letter The Initiative for Medicines, Access & Knowledge (I-MAK) has … Read more