Flagship’s creative approach to finding the next big idea in biopharma

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. The first rule of improv is to agree and say “yes.” Saying “no” during a scene crashes it to a halt. But saying yes opens a whole world of possibilities, and with the right imagination, you’ll go … Read more

Dispelling the 5 myths of biopharma brand planning

Many biopharma marketers have worked for more than one company during their career. One of the great benefits of doing this is that the marketer can see the ways different companies address common industry needs and processes. Take brand planning for example: Standard outputs include brand strategy, an operational plan, and a budget, yet the … Read more