Flagship’s creative approach to finding the next big idea in biopharma

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. The first rule of improv is to agree and say “yes.” Saying “no” during a scene crashes it to a halt. But saying yes opens a whole world of possibilities, and with the right imagination, you’ll go … Read more

Biotech Spotlight: Graphite Bio seeks sickle cell cure with a next-gen approach

Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Welcome to Biotech Spotlight, a series featuring companies with breakthrough technologies and strategies. Today, we’re looking at Graphite Bio, a gene editing company advancing a treatment for sickle cell disease that makes use of precise methods of … Read more

A better approach to boosting patient engagement

No matter what therapy you market, which specialists you need to engage, or which payers have your product on formulary, there’s one stakeholder that every healthcare marketer must keep top of mind: the patient. And when a patient is informed and engaged in their own care, it makes it much easier for other stakeholders to … Read more