FDA draft guidance may turn diversity in clinical trials from nice-to-have into a must-have

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Supporting diversity in clinical trials and actually achieving it are two different issues. There is much agreement in pharma that including a broad swath of participants in clinical trials leads to better drugs and outcomes, but most … Read more

Biotech Spotlight: Everest Medicines takes aim at unmet needs in Asia

Listen to the article 7 min This audio is auto-generated. Please let us know if you have feedback. Welcome to Biotech Spotlight, a series featuring companies with breakthrough technologies and strategies. Today, we’re looking at Everest Medicines, a late-stage clinical company, which is banking on partnerships and organic R&D to meet the unmet demands of … Read more

Right-sizing the channel strategy for maximum impact

Bringing innovative, life-enhancing therapies to market is at the heart of the pharmaceutical industry’s mission. But today more than ever, it is imperative to explore novel, strategic points of access to connect the therapy with patients and providers. For maximum impact, the goal of any product distribution strategy is to innovate in ways that can … Read more

Ultra-sensitive tests bring biomarkers into the drug development forefront

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Revolutionary drugs often get the bulk of attention surrounding medical advances. But their success in the real world is intrinsically tied to the screening process that finds which patients would benefit. Quanterix CEO Masoud Toloue Permission granted … Read more

Breaking new ground: Longhorn’s trailblazing effort to develop a universal flu vaccine

Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. For some, there’s a jolt of glee in the brief seconds after the seal of a Coca-Cola bottle is broken and that puff of carbonation escapes. It’s a sound often associated with memorable moments. Jeff Fischer, President … Read more

A nuclear threat spurs France’s Medisis to advance radiation therapy

Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. The Russian invasion of Ukraine has elevated fears of a nuclear threat, prompting many to ask the question: “What if?” Medisis Pharma’s Marc Bigret Permission granted by Medisis/Marc Bigret Unfortunately, the answer is sobering. Currently, no post-radiation … Read more

Case Study: Florence Healthcare Gets Bold with AI-Driven Solutions

A lot of people think of marketing as artsy logos, creative ads, and eye-catching billboards. But marketing is so much more than what we see on the surface. Marketing, when done well, is strategic, data-driven, and aligned with an organization’s goals—and bottom line. This kind of marketing propels growth and future-proofs revenue, and it relies … Read more

Creating Better HCP Experiences Now with Data and Omnichannel

How can online retailers know exactly what color you would like for that silk-cashmere blend sweater? Or that you forgot to purchase trainers you were eyeing yesterday? You’re not alone if you feel your favorite store has as much understanding of your preferences as your best friend. The rise of big data changed everything we … Read more